software should have a point.

not every product needs to become a platform.

people are busy.

the burden is on software to be worth their time.

complexity happens by itself.

simplicity requires effort.

most features are easy to add.

very few are worth keeping.

the best interface is often the one people stop noticing.

computers are fast. people are not.

design accordingly.

convenience is good.

clarity lasts longer.

attention is expensive.

spend it carefully.

not everything that can be automated should be.

research is useful.

only shipping settles the argument.

a surprising amount of progress comes from removing things.

good tools earn a place in someone's day.

bad tools demand one.

the human touch belongs in the product.

ai belongs in the manual labor.